English Hedgerow was nominated in the digital category for the Design Museum's prestigious
Designs of the Year 2013
Created by Unanico Group's Jason Jameson, James Hall and Rhys Griffin, with Andrew Tanner Design, English Hedgerow is a modern chintz pattern on a Royal Winton plate, which is brought to life with augmented reality.
The free English Hedgerow app generates an augmented reality experience with naturalistic animation and hedgerow sounds, when the camera of an iPhone/iPad/iPod is pointed at the decorative pattern. The design and concept may be applied to other projects.
The English Hedgerow app is currently being updated and there will be a new version available soon.
"Nails the faux-vintage trend,"
The Sunday Times
"A genuinely beguiling experience,"
"What if, like in Keats' Ode on a Grecian Urn we could, well, make it come to life a bit?" Design Week
English Hedgerow available designedinengland