ENGLISH HEDGEROW

Augmented Reality, iOS Application, 3D Animation

English Hedgerow was nominated in the digital category for the Design Museum's prestigious Designs of the Year 2013
To celebrate this nomination we are offering a chance to win an English Hedgerow plate.

Created by Unanico Group's Jason Jameson, James Hall and Rhys Griffin, with Andrew Tanner Design, English Hedgerow is a modern chintz pattern on a Royal Winton plate, which is brought to life with augmented reality.

The free English Hedgerow app generates an augmented reality experience with naturalistic animation and hedgerow sounds, when the camera of an iPhone/iPad/iPod is pointed at the decorative pattern. The design and concept may be applied to other projects.

"Nails the faux-vintage trend,"
The Sunday Times
"A genuinely beguiling experience,"
Crafts magazine
"What if, like in Keats' Ode on a Grecian Urn we could, well, make it come to life a bit?" Design Week

English Hedgerow on Tour:
01/12 Home Design 2012
02/12-07/13 Made in the Middle
09/12 London Design Festival 2012
03/13-07/13 Designs of the Year

English Hedgerow available designedinengland

English Hedgerow Video



Download Free Pattern